News on GTM

Prof. Kobby Mensah’s leadership and the future of sustainable tourism in Ghana.

Renowned academic and Political Marketing expert Prof. Kobby Mensah has been appointed by the President of the Republic of Ghana as the Chief Executive Officer of the Ghana Tourism Development Company (GTDC).

His leadership comes at an important moment when the tourism sector seeks innovative strategies to boost growth while preserving the country’s rich cultural and natural heritage.

One of the key philosophies that will shape his tenure is sustainable tourism – a vision that aligns with global best practices and Ghana’s long-term tourism objectives.

What is Sustainable Tourism?

Sustainable tourism refers to a responsible approach to travel and tourism that meets the needs of the present without compromising the ability of future generations to meet their own needs. It balances economic growth, environmental protection, and social well-being by minimising negative environmental impacts, such as pollution, deforestation, and over-tourism. It also helps preserve cultural heritage by ensuring that local traditions, customs, and historical sites are safeguarded. This will lead to economic inclusivity so that local communities benefit from tourism investments and employment opportunities.

What Prof. Kobby Mensah Brings to the Table

With his deep expertise in strategic tourism marketing, branding, and media relations, Prof. Mensah is expected to bring a fresh perspective to Ghana’s tourism sector.

His leadership at GTDC will likely focus on branding Ghana as a Sustainable Tourism Destination and repositioning it as a leading eco-tourism and cultural tourism hub in Africa.